How pandemic changed our behaviour and what can you do ?
Let’s dive deep into our behaviours today. — Why we did what we did.
What will you buy?
All the companies are doing this →Consumer behaviour analysis.
As we speak.
Nothing like this has ever happened in the last 100 years.
No one knows where the world is headed. I spoke to my brother yesterday and he told me everyone’s wondering the same thing.
I thought today; let me give it a shot to try and understand it.
All of this is free thought-without reference to any articles/posts/blogs.
Our spending would mainly comprise of two things- Essentials and entertainment.
Essentials — All your bread,groceries, snacks,cake mix and other dairy items are essentials.
Add to it masks/sanitizers/cleaning products and sanitation and hygine related products are now essential. These are now must haves- so consumers will buy it.
Comfort food would always have it’s place- Biryani and burger have been the best sellers in india during the lockdown?
Why is that. I think it’s about the memories-
When we were children, Mcdonalds arrived in India. I believe- for most of us, if not all, our first official burger was a McD’s.
As children, when one scored good marks → Meant a trip to McD for a free shake/burger.
There are and will be millions of happy memories associated with that burger. It is truly a happy meal now; all things considered.
In times of crisis, one goes back to comfort. Burger/Biryani are the comfort we crave.
Entertainment- People spend the most on their entertainment. Let’s see what they’re doing now.
Friends is what we watch, Ludo is what we play- It’s all about the comfort.
We are rewatching what we have seen before; we know how it is going to play out.
When mind is at unease during times of crisis, we go back to times we were unburdened, relaxed and happy.
Cue the cycles. I don’t think there has been so much demand for a bicycle in the last 10 years that has been this year.
Why is that?
When most of us got stuck in our houses for 3 months at a stretch we wanted something that could give us a feeling of fresh air;excitement and control but with certainity.
Cycles- This is where we’re at. An activity that’s enjoyed in company of others and is also socially distanced.
Look at your own behaviour every once in a while to see why you do what you do. Every action might have years of laid-in behaviours triggering it.
Try and analyze it.
Next topic on it would deal with predictions on what would happen next.
I think we would start to fly kites again soon. :)
